Hannah Gresock

Benjiman's Restaurant

Benjamin's Restaurant is a locally loved restaurant set inside a restored historic home, blending a warm mid-century atmosphere with seasonal dining, handcrafted cocktails, and a relaxed community-driven experience.

Problem

Benjamin's Restaurant was operating with outdated branding and inconsistent marketing materials, resulting in a disconnect between its identity and customer experience. Menus, visual assets, and digital presence lacked cohesion and failed to reflect the quality of the restaurant.

Solution

A complete rebrand was developed for Benjamin's Restaurant, including a refined color palette & logo system. The project included redesigned menus, cohesive social media content, & a fully updated website, creating a unified visual identity across all touch points.

Before

Original script logo

Concept 1

A refined version of Benjamin's original script logo, preserving familiarity while creating a cleaner & more timeless identity.

Concept 2

The existing palm tree icon was paired with a custom script wordmark to explore a more distinctive & recognizable brand identity.

Concept 3

Inspired by the owner, this concept explores a custom waitress illustration that adds personality & character to the brand.

Concept 4

A set of secondary logos created for social media, profile images, & quick brand recognition across touchpoints.

Concept 5

The final logo combines the most successful elements from previous explorations into a cohesive identity that reflects Benjamin's character, history, & welcoming atmosphere.

Chosen for its vintage serif style, reinforcing Benjamin's timeless and upscale dining atmosphere.

Chosen for its smooth vintage script style, inspired by the original Benjamin's logo and used to preserve the recognizable identity.

Chosen for its playful retro-inspired script, capturing the lively social experience of Benjamin's bar environment.

Chosen for its clean readability, helping maintain consistency across all brand materials while complementing the vintage aesthetic.

The color palette was designed to reflect Benjamin's warm, timeless atmosphere while adding a modern touch. Teal serves as the primary accent color, inspired by the restaurant's bar and vibrant menu. Navy replaces black for a more refined look, while beige provides a warm, inviting foundation. Orange is used sparingly as a secondary accent to add energy and warmth.