GRAPHIC DESIGNER
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Raw Nutrition "CBum Protein"
Deliverables
Advertising, Email Design, Web Design, Social Media Design, Photography
BRIEF
RAW Nutrition’s CBUM Itholate Protein required a campaign that moved beyond traditional fitness marketing, highlighting its lifestyle appeal and versatility. The goal was to introduce the Milk & Cookies flavor in a way that felt playful, premium, and visually engaging across digital and in-store touch points.
SOLUTION
A cohesive mock ad campaign was developed positioning the Milk & Cookies CBUM Itholate Protein as a smarter, performance-driven alternative to indulgent treats. The visuals emphasized enjoying familiar flavors while making a nutritious choice, creating a unified, lifestyle-focused brand experience aligned with RAW Nutrition’s premium identity.
